Privacy Policy


This privacy policy will help you understand how we use and protect the data you provide us when you visit and use our website.

We may need to change this policy from time to time to follow best practices. Since it is impossible for us to inform you when we make such changes, we invite you to visit this page from time to time.

We want to give you the freedom to decide whether you want to continue using our website and, therefore, we encourage you to carefully read our privacy policy and base your decisions on it.

At Leadstar Media, we are committed to protecting the privacy of visitors to our website. That is why we have strict privacy practices and procedures throughout our company and in the management of our websites. If you have any questions or requests regarding this privacy policy, please do not hesitate to contact us at: [email protected].

Data collection and how we collect it

We can collect data related to your use of our websites, such as the geographical location of your IP address, the type and version of the browser, the operating system, the referral source, the duration of the visit, the pages viewed and the navigation paths of the website. As well as information about the timing, frequency, and pattern of your use of our website.

We can do many things, but identifying you solely based on your browser type is not one of them! Some of the information we collect is non-personal data and does not allow for your direct identification, but sometimes we cannot separate it from your IP address, for example, which is considered personal data. Therefore, we will treat it as personal data in its entirety.

We collect this data automatically through the use of cookies and Google Analytics when you access our website. You can learn more here .

Why we collect your data

Research and analysis - We can process your usage data to analyze your use of our website and produce statistics regarding user flow to understand interactions with our website. The legal basis for this processing is our legitimate interests, namely monitoring, supporting, and improving our website and activities in general, as well as auditing our relationships with third parties, calculating payments due, and detecting fraud.

How we safeguard and protect your data

We take great care to implement and maintain the security of our website so that we can assure you that we secure your data and keep it confidential. By preventing data theft, unauthorized access, and disclosure by implementing the latest technologies and software.

Sharing Data with Third Parties

We will not share your Personal Data with any third party, unless such disclosure is necessary for compliance with a legal obligation to which we are subject, or to protect your vital interests or the vital interests of another natural person.

We may also disclose your personal data when such disclosure is necessary for the establishment, exercise or defense of a legal right, whether in the context of a judicial proceeding or an administrative or extrajudicial procedure.

However, we may share non-personal data with our business partners for technical and financial reasons, as we may need it to calculate payments, detect fraud or security/technical issues.

Data transfer

As we are located in Sweden, if you visit us from outside of Europe, your information reaches us. Whether you reside in the EEA or not, we will take appropriate measures to ensure that your personal data benefits from an adequate level of data protection when transferred outside of the EEA.

Data retention period

We keep the data we have collected as long as necessary to fulfill the legitimate interest that led us to collect them or until you ask us to delete them. Since we only collect data using Google Analytics, we generally use their default settings, which will retain your usage data for 24 months from the date of collection.

Your data, your rights

Your general rights are:

(a) the right of access - you can request copies of your personal data;

(b) the right of rectification - you can ask us to rectify inaccurate personal data and to complete incomplete personal data;

(c) the right to be forgotten - you can ask us to erase your personal data;

(d) the right to restrict processing - you can ask us to restrict the processing of your personal data;

(e) the right to object to processing - you have the right to object to the processing of your personal data;

(f) the right to data portability - you can ask us to transfer your personal data to another organization or to yourself;

(g) the right to lodge a complaint with a supervisory authority - you can complain about our processing of your personal data; and

(h) the right to withdraw consent - to the extent that the legal basis for our processing of your personal data is consent, you may withdraw this consent.

contact us

This website is owned and operated by В, a company registered in Sweden under registration number 556913-7622, and our headquarters are located at Hälsingegatan 49, 113 31 Stockholm.

If you have any requests regarding your personal data, which have not been addressed in this privacy policy, including requests for withdrawal, deletion, updating, modification or transfer of personal data, please contact our DPO at [email protected].