Home Bet Builder

Bet Builder is one of bet365’s most recent betting services. The facility allows customers to create their own bet. The personalised bet combines events in a football match which may or may not be related. Bettors cannot combine the outcomes in regular pre-match and in-play betting.

Online bookmakers are always looking to be innovative. The objective is to attract new customers and maintain the loyalty of existing customers. bet365 is not the only bookmaker to introduce custom betting. This article examines how to use bet builder bet365. We also look at similar features with William Hill, ComeOn, SkyBet and Ladbrokes. Most major online bookmakers offer customers the facility to create personal bets. Bookmakers adjust the odds to take into account any links between the events.

Bet Builder

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1. Betway Sports £30 Welcome Free Bet

1.1 Betway Sports Free Bet Welcome Offer – Qualification Terms

1. The Betway Sports Free Bet Welcome offer is a 100% Match based on a New Customer’s 1st deposit at Betway Sports.

2. The offer is available from 10:00 BST on Thursday 15th June, 2017, and is only valid for New Customers who reside in Ireland or the United Kingdom.

NOTE: existing Betway customers and customers who register a duplicate Sports account are not eligible to receive this offer (this includes customers who return having previously closed a Betway Sports/.com Account).

3. To qualify for the Betway Sports Free Bet Welcome offer, a minimum of £10 (or the customer’s currency equivalent) must be deposited using a valid debit/credit card or PayPal account at Betway within 7 days of a Sports Account being registered.

4. Only one Free Bet is permitted per New Customer, and the maximum Free Bet awarded is £30.

5. The 100% Free Bet will be automatically credited to the Free Bet Balance upon a successful 1st deposit of £10 or more.

1.2 Betway Sports Free Bet Welcome Offer – Activation & Usage Terms

1. To activate the Free Bet:

a) a customer MUST place bets totalling the value of their 1st deposit (up to £30).
b) to count towards the playthrough requirement:

single bets – must be placed at odds of 1.75 (3/4) or over
each-way bets – the place part of the bet must be placed at odds of 1.40 (2/5) or over
system bets – each selection must be placed at odds of 1.40 (2/5) or over

2. Upon qualification, a Free Bet to the value of the 1st deposit (up to £30) will be instantly made available on the customer’s Sports Account.

3. The Free Bet will be activated upon placement of qualifying bet/bets that reach the Free Bet value.

4. The Free Bet will expire 7 days after the 1st deposit is made on the Sports Account, irrespective of it being activated or not.

2. General Terms

2.1 Betway Sports Free Bet Welcome Offer – General Terms

1. The Free Bet offer is only permitted once per person, household, family, household address, email address, credit card number, or shared computer environment (example: a library, workplace, fraternity, university, or school). Betway Sports reserves the right to void all winnings and play should this term be disregarded.

2. The Free Bet offer is only valid for the person who registers the Sports Account and applies only to Sports bets. It cannot be redeemed and is not transferable to any other product offered by Betway (Casino, Poker, Bingo, or Vegas).

3. The Free Bet offer may not be claimed in conjunction with ANY other promotions currently offered by Betway Sports and is subject to on-going review. Betway Sports reserves the right to amend this offer and its terms at any time, including the cancellation of the promotion.

4. Before any withdrawals are processed, your play will be reviewed for any breach of our terms and conditions and irregular playing patterns. If any terms of an offer/promotion are breached or if there is evidence of bets/wagers placed by a customer or group of customers (for example, betting patterns on the same events/markets that are identified across multiple accounts), which due to a Free Bet, Bonus, enhanced payment, our Cash Out feature, or any other offer/promotion results in guaranteed customer returns regardless of the outcome, whether individually or as part of a group, Betway reserves the right, at our sole discretion, to void Free Bet or Bonus stakes or void any stakes funded by the use of previously awarded Free Bets or Bonuses and withhold any withdrawals and/or confiscate all winnings from such voided bets. Betway also reserves the right to reclaim the Free Bet or Bonus awarded from such offers and confiscate them.

5. Should your qualifying bet/bets be void, push, or a non-runner, you must stake the returns on another qualifying bet/bets before a withdrawal will be granted.

6. Betway Sports considers all the above Terms to be fair, and by your participation in the Free Bet offer, you consent to abide by them. Should you require any clarification or advice regarding these Terms, please contact Customer Support.

2.2 Free Bet General Terms

If not used, the Free Bet will expire 7 days after being credited (unless specified otherwise in offer terms).
The Free Bet cannot be used to place multi-line multiple bets (e.g. Trixie’s, Patents, Yankees etc.)
Should the Free Bet be placed on a selection that is later voided, the stakes will be returned to your account as a Free Bet.
The Free Bet is non-refundable and the Free Bet stake is not included in any returns.
The maximum return on any Free Bet stake is £20,000.
Placement of a Free Bet on an each-way market is considered one bet (including the win and place portion). The return from this bet must be greater than the total value of the Free Bet placed for winnings to be paid out.
A redeemed Free Bet will not count towards qualification to view streamed events.
The following terms apply to all Betway promotional Free Bets (excluding the Free Bet Welcome Offer). Should you require assistance with any of these conditions, please do not hesitate to contact Customer Support.
The general terms & conditions shall apply to all interactions with Betway and must be read with all relevant promotional terms and conditions.
Unless specifically stated otherwise, all deposits have a playthrough of at least once (1), before a Free Bet specifically related to the deposit will be activated.
Betway Sports Promotions department will be the sole judge in respect of honouring any and all promotional offers. Betway Sports reserves the right, at its sole discretion, to amend any offer and its terms at any time, including the cancellation of the promotion without any prior notice. Any customer deviating from the promotional rules may be disqualified without notice.
All accounts are reviewed for advantage play, as described in the Advantage Play section below.

You may also receive a ‘Flexi Bonus’ from Betway Sports or Casino. To view ‘Flexi Bonus’ terms click here.

3. Advantage Play

We offer our valued customers promotions and bonuses to reward them. To enable us to continue offering these promotions, we have a zero tolerance policy on activity which is designed to take advantage of our offers in violation of these terms. If any bonus abuse or bonus related fraudulent activity occurs, we reserve the right to stop any further bonuses, promotions and/or offers and remove the bonus balance from these and/or linked accounts.

Please also refer to Section 6 and 7 of the General Terms and Conditions.

Examples of advantage play include (but are not limited to):

Using more than one account to claim multiple bonuses
Two tier betting (where large bets are placed on high variance outcomes, before switching to normal variance outcomes to clear wagering requirements)
Multiple account strategy / proxy account strategy
Using a VPN or masking IP address
Artificially manipulating affiliate CPAs or revenue share
if You have arrived from a website which promotes gambling in a manner in violation of these terms.

Betway considers all the above Terms to be fair. Should you require any clarification or advice regarding these Terms, please contact Customer Support.

CUSTOM BETTING

The betting landscape has changed in the last 10 years, especially with UK-facing trusted brands. Changes at operators like bet365, Ladbrokes and William Hill appear at European bookmakers and operators around the rest of the world. Traditionally, a bookmaker published fixed odds for a sporting event and customers placed the back best bet. Betting exchanges allow bettors to play the role of the bookmaker by accepting bets. Laying a team in a football match led to the introduction of cash-out betting. This is akin to placing a back bet with a betting exchange and placing a counter lay bet. Cash-out is an important element of the William Hill bet in-play service. The Bet Engine automates this process but is only available for horse racing and greyhound racing and not football.

The growing trend for customers to have more control of their bets led to custom betting. Steps to follow in how to use the Bet Builder bet365 indicate the best way to apply the concept. Customers create their best bet by selecting a number of outcomes and events in a football match. The combination of events is not always available in the regular betting, so customers are creating a personalised bet. The operator offers odds on all the events happening. The odds do not always equate to the combined odds for each individual event taking place. Bookmakers reduce the odds for a winning personalised multiple best bet, and this is the cost of the service.

BET BUILDER RELATED CONTINGENCIES

It could be Request A Bet or the ComeOn bet that is custom. A key element of any bet builder service is related contingencies. A related contingency is one event in a football match that affects the probability of another event happening. For example, if a backed player scores the first goal, his team shorten in the match winner betting. A scorer and the team’s result are related, A bettor who looks at how to use Bet Builder bet365 should be aware of this concept. If two events are related, the bookmaker reduces the odds. The combined odds are less than the odds in the regular markets when they are combined. Related contingencies can lead to complaints, but bookmakers clearly state the rules for devising the custom best bet.

BET BUILDER SPORTS AND EVENTS

Football is the most popular online betting sport. Bettors have access to custom betting on the major matches. Operators such as bet365 publish match and outright winner odds for hundreds of leagues and Cups. Custom betting such as Request a Bet with SkyBet applies across a number of separate outcomes in a football match. So, at the time of writing, betting on other sports did not feature custom betting. Operators may introduce more bet builder options in the fullness of time.

Custom bets combine events in a football match. These multiples might not seem obvious as bets. Before the introduction of personalised betting, bettors could place accumulators at fixed odds. There are no links between the options which can be selected from more than one match. Custom betting allows players to create their own bet, and the bookmaker offers odds. However, the customer can reject the bet offer if there is no value in the odds.

TYPES OF BET BUILDER SERVICES

The competitive nature of online betting means if one bookmaker introduces a new concept or service, bookmakers in the same market will introduce something similar. Each service has a slightly different name, but the concept and mechanics are common across all bookmakers. Request A Bet with SkyBet is basically the same as ComeOn bet Your Bet and Ladbrokes #GetAPrice. Here is more information about bet365 Build A Bet and similar services with competing bookmakers.

bet 365 Bet Builder

This section looks at how to use Bet Builder bet365. Bettors select a football match and display the betting options related to the three-way match winner market. A football bettor adds selections to create the personalised best bet. The service combines selections in a single bet at adjusted odds. So, here is an example of a bet365 Bet Builder bet:

Player to score the first goal.
Over 3 goals in a match.
Over 5 cards in a match.

These outcomes could be related, so the odds are adjusted accordingly. There is a guide on how to use the Bet Builder bet365 service to create personalised bets.

William Hill #YourOdds

William Hill #YourOdds works in a similar way. The service applies to William Hill bet in-play markets. Customers select events in one bet to create what they believe is a personal best bet. The Bet Engine helps in automating this service and helps bettors put together their personal best bet.

ComeOn Your Bet

The ComeOn bet that allows customers to combine match events in one multiple is known as Your Bet. The concept involves making selections for match outcomes and creating a custom bet. However, the combinations are not available in the pre-match and in-play ComeOn bet product. Bettors put together the best bet from match outcomes. These outcomes can include goals, corners and bookings and more exotic markets such as the correct score, half-time/full-time result and the first, last or anytime scorer.

SkyBet Request A Bet

Request A Bet is the custom betting product with SkyBet. The facility allows customers to combine events in a football match such as the number of goals and cards, the first scorer and the result after 90 minutes. When customers request a bet with SkyBet, the operator offers odds which they can accept or reject. Here are the options SkyBet customers can include when creating a bet through Request a Bet:

Goals.
Corners.
Cards.
Match winner.

The scorecast is similar to Request A Bet because it combines the first scorer and correct score at adjusted odds. So, bookmakers do not multiply the odds. SkyBet reduce these odds because there is a relationship between the events. The scope of custom betting is only limited by the bettor’s selections and the bookmaker’s willingness to offer a custom price. The customer can accept or reject SkyBet’s odds.

Ladbrokes #GetAPrice

The Ladbrokes’ custom best bet service is #GetAPrice. The football bettor adds selections from one match and asks for the odds. Some of the outcomes can be related, so bookmakers offer an adjusted price. This might not suit the customer who can reject the offer and create another personal best bet. The Ladbrokes custom best bet can combine the number of goals, corners and the match result after 90 minutes. Ladbrokes’ scorecast combines the first scorer and correct score in a multiple bet with reduced odds.

IN-PLAY BETTING BET BUILDER

The Bet Builder option with bet365 and the personalised best bet facility with other bookmakers are available during an in-play match. This type of bet is part of the trend for customers to take more control of their betting. Cash-out betting is another development that allows bettors to create personal bets. Bettors can cash out pre-match bets or earlier in-play bets during a football fixture.

The purpose of cash-out betting is to guarantee a profit or limit the loss from a bet before the bookmaker knows the final outcome and settles the bet. When a bettor creates a bet following the steps on how to use Bet Builder bet365, the individual can cash out the bet. The cash-out offer depends on the original stake and odds and the odds at the time of the cash-out best bet. The bettor cannot cash out when the trader suspends the betting after a significant incident, such as a goal in a football match.

THE BET ENGINE

The Bet Engine allows customers to automatically create their own bets. The feature plugs on to Betfair and applies to horse racing and greyhound racing. It is not a bet builder product nor a football betting product. Users specify certain criteria, and when they apply the Bet Engine creates the best bet. The service monitors a vast number of markets and places the bet when conditions meet the criteria. The Bet Engine performs similar tasks to Request A Bet by creating the best bet for the individual. The product also has staking plans for the back and lay best bet.